2. Marketing Effectiveness
The finance industry has established standards and audit practices that provide hard data upon which businesses measure performance and make informed decisions.
Marketing effectiveness audits from swat>marketing provide CEO's, boards and senior marketers with a similar capacity to measure marketing performance plus advice on how to improve marketing effectiveness based on the best international research and experience.
- Marketing function and program audits
- Channel audits
- Marketing metrics
- Marketing accountability measures
- Channel performance programs
- Brand health & brand monitor