Not Different But Right (Brand Strategy Magazine) September 2008 [pdf]

Skype Speaks Volumes  (Brandchannel) March 2006

The Best Endorsement Money Can Buy  (Marketing Magazine) March 2006 [pdf]

On-demand Content  (Marketing Magazine) December 2005 [pdf]

Corporate Social Responsibility in Action (Profits Prophet) November 2005 [pdf]

New Models of Marketing  (Marketing Magazine) September 2005 [pdf]

Numerical Brands  (Brandchannel) August 2005

MG-Rover: The Triumphs and Tragedies  (Brandchannel) May 2005

IBM PC deal with Lenovo (Brandchannel) February 2005

Google's brand extension  (Brandchannel) January 2005

Data Quality and Market Research (Profits Prophet) December 2004 [pdf]

Media Neutral Planning  (Marketing Magazine) August 2004 [pdf]

Brands and the theory of knowledge  (Brandchannel) June 2004

MI5 the brand  (Brandchannel) April 2004

The Future of Brands  (Profits Prophet) April 2004 [pdf]